Gabrielle McBee

Evidence Part One: (powerpoint file)

Attached is a PowerPoint that highlights the advertising plan that was used on Cape Cod this summer.  Since this advertising plan is going to be used throughout the rest of august and into September, we will not fully be able to evaluate the effectiveness of this campaign, however, according to the profit/loss statement and the entire spreadsheet provided, this campaign has been successful in increasing profitability over June and July of last year.  I have also attached pictures from some of the radio broadcasts that took place throughout the summer.

Evidence Part Two: (excel file)

Our plan was to increase advertising dollars with a goal to increase profits at a much higher level than last year.  As the spreadsheet shows, that’s exactly what took place as you can see in the red, spending $1,135 more this year.  I cannot show the profit dollar amount on the spreadsheet because it is proprietary information, however, JRM Management did increase sales by $25,350.